Every conversation is an opportunity, yet many are wasted or don’t use the best channel for a particular communication. With our limited time, we can’t afford not to use these interactions to get the maximum possible benefit.
In looking at these different channels, keep in mind that the underlying purpose of any conversation is building relationships. When we get to know people better and allow them get to know us, ties are forged, and future advocacy developed. As a leader, particularly in these times, you need all the supporters you can get.
Joel Garfinkle focuses on 5 of The Most Effective Communication Channels at Work. Each offers a different opportunity. The challenge is to know which one to choose for a specific purpose and what you can accomplish.
In Person – This gives you the best opportunity to learn more about the other person. You have a host of non-verbal cues, including body language and even appearance, to help you understand and communicate. In Person is the perfect channel to meet with your principal or other administrator (as long as your principal knows the meeting is happening).
Summer is the ideal time for this meeting when your principal is less harried, and there is less likelihood of interruption. This meeting is especially important if you have a new principal. Your past achievements don’t count.
This is the time to learn their vision, what they want to achieve, and a perception of libraries and librarians. Share your mission and vision and spin it to show how you and the library can support their goals. Use your knowledge of body language to recognize when it’s time to bring the meeting to an end. It’s best if you can do this before the principal does. Change channels and follow up with an email — or a handwritten note—thanking them for their time and highlighting one important take-away.
Video Communication – We have all become Zoomers. Within the school setting this isn’t used as much as now that we’re back to in person classes, but it offers some interesting possibilities.
If you are fortunate enough to have several librarians in your district, a Zoom meeting can help in unifying how you deal with similar challenges. While not the same as in person, it does help you to get to know your colleagues better and build those relationships. You lose some ability to read body language and eye contact isn’t as clear, but it’s a good start. Consider this channel for reaching out to the public librarian.
Phone – These are best for shorter, more direct conversations. Garfinkle recommends you check at the start to be sure this is a good time to talk. The phone is best used for setting up an in-person meeting or reporting in on something. Be specific, clear, and quick. Stay focused on your purpose. You might want to have notes to keep you on track. Follow up with a confirming email. Without any visuals to guide you, listen for verbal cues to hear if the person sounds rushed or background noise that hints at distractions.
Voice Mail – Sometimes this is the only option. You called and the person didn’t pick up. Be prepared to leave a succinct and clear message. Identify yourself and, if necessary, give your preferred call back number. Repeat that at the end of the message – slowly. Keep your message focused on the reason for the cal. Garfinkle advises if you are not prepared to capsulize the reason for your call, hang up. Get your thoughts together then try again. Smiling as you talk will help you sound upbeat and increase the chances of being called back. Your tone is your most important signal in this method.
Email – Although Garfinkle likes this channel the least, it continues to have its place as long as you are aware of potential pitfalls. The first rule is to keep it brief. People are busy and often don’t read all the way to the bottom. They are also often checking on their phones and so are reading on a small screen.
The next rule is to proofread, particularly if it’s an important communication. Spelling errors have a negative impact on you and your message. Also check to be sure your language is clear and is unlikely to be misconstrued. Obviously, this is not the place for sarcasm and emojis aren’t appropriate in the work environment. All you have are your words in this form of communication – no tone, no inflection. Clarity is key.
Before hitting “send,” make sure you haven’t included people who shouldn’t get this message in the “To” section. A “reply all” can get you in trouble. We work so fast, it’s easy to make these mistakes. If it matters, take time to get it right.
Knowing the best channel for initiating conversations is an important leadership skill. Don’t waste or miss your opportunities to reach out and build those vital relationships.