
With so much stress and challenges in our lives, many of us feel as though we can barely do what is necessary to survive. But what if thriving is possible? What would it take? What would it look like?
Believe it or not… it might look a lot like Taylor Swift’s career. Not the role model you were expecting, perhaps, but this is a woman who has learned how to take setback, upsets and insults and use them to not only become more resilient, but build an amazing career. And as librarians, we are lifelong learners, which means there is something to be gleaned from the success of others.
Kevin Evers, Senior Editor at Harvard Business Review, spells out what he learned from Taylor Swit in this article, The Strategic Genius of Taylor Swift’s Rise to Mega-stardom, giving five key insights from his new book, There’s Nothing Like This: The Strategic Genius of Taylor Swift. Here they are, along with my usual comments:
- Seize opportunities others ignore – Taylor was told that the audience she wanted to write for at the beginning of her career – teenage girls like herself – were not a viable market. She ignored this and pushed forward because it was her passion. Where are these places within the library? How about looking at who else is under fire. It’s not just librarians, but teachers, too. What can we do to support them? Parents are often confused or feel out of the loop – where can you include them? Consider a parent volunteer group. Keep them informed about library happenings with a LibGroup. Have a way for parents and teachers to contact you so it’s easy to make you a part of their process.
- Know what people are “hiring” you to do – Taylor’s fans don’t just want her music – they want connection. Your students don’t just want books, they want a safe place to explore their growing questions. Teachers don’t just want the internet, they want support to reach their benchmarks. Administrators don’t just want good numbers and test scores, they want to know that their goals are understood and supported.
- Be people-obsessed – Swift is practically obsessed by her fans and always looking for new ways to reach them. For us, these means we need to really see” the people we support. Read body language and let teachers, administrators, and parents know you see their worry and their enthusiasm. Do this with students as well. Give meaningful compliments and feedback and be open to receive it. This is how you build relationships and create trust. When people feel your caring and see it is honest, they become supporters and advocates.
- Be productively paranoid – This is actually a business term that “refers to the ability of a leader to anticipate future change and challenges even when things are going very well.” Good or bad, nothing stays the same. Be ready to pivot. Stay on top of what is happening in technology and business. For example, AGI, artificial general intelligence, might be only five years away. It imitates human intelligence. How might that impact you? Since we don’t know, you need to keep watching for its development. What are administrators talking about? I belong to ASCD (Association for Supervisors and Curriculum Developers). Their journal EL (Educational Learning) is a gold mine of topics of concern to your principal and superintendent. The articles are a great source of information to keep you prepared for their next focus.
- Be a radical adapter – The recording industry had “rules”, but Swift noticed the changes coming with streaming services and changed the way and frequency she released music. What’s changing in the way our services are being delivered and what our students and teachers need. This is another place to be looking at and understanding (not ignoring) AI. In a book I am writing, I discuss going into your “outside” community. Introduce yourself to local business owners and managers. They are voters. They also are a potential source of resources for your projects. Some may be able to help with construction projects or sponsor an author visit. You give them credit which promotes their interests as well.
It’s amazing to realize where workable ideas are. We can always look for and find ways to keep our library programs and messages on the cutting edge and learn from successes and struggles of others. As a leader always be on the alert for how to do things better. Today, take these ideas from Taylor Swift and make your library thrive.















