Do You Know How To Read the Room?

Reading the room is a useful skill that is related to our ability to build and maintain strong relationships. It can mean knowing your audience when you make a presentation or understanding the person you are having a conversation with. In his post, Axios Finish Line: Read the Room, Jim VanderHei presents seven hacks to help you get better at this essential reading skill.

  1. Back to School – By this, VanderHei is referring to “fine tuning your situational EQ” and being a student of observing and listening to people in whatever setting you’re in. Notice the body language and tone of voice of the person (or people) you are talking to, as well as what and how they are expressing themselves. Are they relaxed or tense? Can you sense what they are feeling? Is the emotion very strong?
  2. Case the Room – Know who is there and who is listening to you. You don’t speak to teachers and students the same way, nor do you bring them the same information. The better you know who you’re speaking to, the better you can give them what they are looking for. You may find you change what you say when you know more about your audience.
  3. Shift Your Eyes – Whether in a group or with one person, train yourself to really look at people. Be aware of them and what they are saying and not saying. Don’t focusing inward. This is not the time to wonder about your dinner plans. Use what you are learning about them to make a connection. Practice at every opportunity.
  4. Watch Faces – Thanks to Zoom, many of us have gotten better at this. Whether online or in person, watch the actions and reactions of the people in front of you. Who seems to be paying attention? Who isn’t? If you are leading the meeting, you can ask questions of individuals to bring people back. But don’t start with those not paying attention. You’re not trying to call them out; you’re trying to get them involved.
  5. Let ’em Talk – Give space for others to speak. Be mindful of whether you are dominating the conversation. As VanderHei says, “if you are doing most of the talking, you are losing.” This is true even if you are the presenter. You need to involve your audience so they know their questions will be heard and answered. (This is my biggest challenge and one I continue to work on.)
  6. Diffuse Tension – In the daily interchange, don’t let conversations get heated. You are getting into a power struggle, and even if you win—you lose because you will have had a negative effect on the relationship. An effective cool-down sentence is “I appreciate your perspective on this.” You can add that you will think about what they’ve said and hope they will do the same and come back to talking about it later.
  7. Take Notes – VanderHei suggests you do this literally by jotting down your observations both during and when the meeting is over. It helps you stay focused as well as recall what happened. He also recommends taking mental notes while the interaction is occurring. This will aid you when you record what you “read” and make you better at doing it. He concludes by saying, “Think of the room like a book. Read the words – and between the lines.”

One of the most important times to read a room is when you are giving a presentation. Whether a faculty meeting or a conference, this can be a great way to increase your leadership visibility. To be effective, you’ll not only want to know your topic and what questions it will answer, but you need to be aware of your audience. This means knowing who is there to see you, why they might have come, as well as who you know – and who you don’t.

Reading the room is a powerful skill for leaders to master. It will help you avoid tension and misunderstandings because you will have taken the time to see and understand where your audience is and what they might need from you. When you consider your audience, you’ll look for and find ways to connect with the people you are talking to. And by doing this you will help them retain the ideas, techniques, and concepts you are bringing.

Your Presentation and Murphy’s Law

As a leader, you want to make your presence known to your stakeholders and presentation are a great opportunity for this. Speaking at a conference gives you credibility to your administrators. Giving a workshop for teachers shows them how you can support them in their jobs. Speaking to the parent association reveals to them the critical role librarians play and builds advocates.

The last thing you want or need in any of these situations is for Murphy’s Law, which states “Anything that can go wrong will go wrong.” to kick in. The possibility is always there. Anticipate it and be prepared. Most of the time, it won’t be necessary, but if should, you want to be ready for it.

John Millen advises you on how to do that in his blog, What to Do When Presentations Go Wrong. His seven step approach will ensure you handle it with ease.

  1. Plan for the Worst- Hope for the BestBring a second copy of your talk and especially a printout if you are relying on tech such as PowerPoint. When giving a presentation outside your school, see if you can send it in advance to someone who can pre-load it for you (and, hopefully, test out the system).
  2. Understand Your Audience – To whom are you speaking? Do you know any of them? What are their wants and needs? The more you know about your audience, the quicker you can make a connection with them. If you feel comfortable with them and they with you, they will be fine if the slide is not on the screen. Build in time to arrive early so you can mingle with them before you begin your presentation.
  3. Prepare and Rehearse – Spontaneity is great, but you don’t want to discover you have too much or too little for the time slot. Trust that as you go along you will go off script as you respond to the room. Knowing the approximate amount of time you have left allows you to do that and adjust. And without rehearsal, you are likely to read your slides rather than explain the point which can make your presentation stilted.
  4. Do Your Homework – If you are presenting at a conference, check out the room in advance. Where will you be standing? Will you be able to move around to make further connections with your audience. If possible, recheck the equipment to be sure all is working. The IT person at the conference or in your school can be of additional assistance.
  5. Create a Safety Net – Millen carries backup equipment such as an external hard drive with his presentation on it and additional cables and adapters.  You are not likely to need to go to this extreme unless you are speaking to a very large group, but knowing you have this can help put you at ease. Think in advance for other things that might help should something not go as planned.
  6. Let the Audience in on it – Don’t hide the fact that something has gone wrong. You have already built a connection with them. Share what is going on. You might let them know Murphy has shown up. Having them be with you as you work on correcting or dealing with the problem increases the bond and eases your tension.
  7. Be in the Moment and Keep on Going – This is an extension of the last one. Your audience wants you to succeed. They know things go wrong. You don’t need to be perfect. You just need to be prepared.

As you grow in your leadership journey, there will be increasing opportunities to give presentations. On the list of people’s fears, public speaking is more common than death. Preparation and planning can help with this. Don’t let fear – or Murphy’s Law – keep you from growing,

Dress for Success

Last week I blogged on Leading a Great Meeting. Giving a successful presentation can be part of this. As you continue your leadership journey, it is likely you will give more presentations and each one puts your leadership on display.

At first, your audience is the people you work with, whether it’s a lesson you are delivering, speaking to grade, or working with subject level teachers. Over time, your audience will grow, and you won’t know everyone in attendance. Beyond the 5 “P’s” from last week’s blog (to ensure the content, structure, and format will be powerful), you need to look professional. Like it or not, as soon as we step up to make the presentation, the audience will judge us.

Participants make assessments about our knowledge even before we speak. How can we have our audience see us in the best possible light? Although it may sound superficial, dress makes a statement that sets the tone for how we and our message are perceived.

If this is something you’re unsure about, Nick Morgan offers these five tips in What Should a Speaker Wear in 2023?:

  1. Dress slightly better than the audience – If you have ever attended a conference, you may have observed the vendor representatives dress better than attendees. They are making a sales pitch and are dressing to show competence. So are you when you make a presentation.
  2. Dress to fulfill your brand – This is a bit tricky, and you may not want to concern yourself about this tip. The last thing you want to look like is the stereotypical librarian. Think about your audience, what they might expect, and what might make the strongest impression. For example, if your expertise is around building advocates, an appropriate pin might work.
  3. Dress to feel wonderful – Wearing a great outfit changes how we feel and, by extension, how we present ourselves. Select clothes that are not only appropriate but that make you feel terrific and you will send a more upbeat and approachable vibe. Remember to be aware of your surroundings. If you are presenting on a large platform, Stone cautions you to consider whether the lights might make an article of clothing more transparent.
  4. Dress to look good against the backdrop –If possible, find out in advance what you will be standing in front of. If it’s a black background, you don’t want to be wearing black. And if you’re working in front of a green screen for some reason… remember not to wear green! Also remember, many presentations are recorded. When people are watching that later, you want them to be able to see you.
  5. Dress for the moment – After so many Zoom meetings where everyone became more casual in their dress, Stone believes there will be a move toward elegance. Whether or not that prediction is correct, this is a great time to wear a presentation piece of jewelry if you are a woman (not distracting but noticeable) or a bold tie if you are a man. Enjoy the chance to stand out.

My own recommendation is to take this in the spirit of fun. You want to be bringing new possibilities to the audience. If you choose your presentation wardrobe as an exciting part or to reflect you, your joy in the moment will be communicated. Making presentations can be out of your comfort zone. Dressing in a way that makes you feel comfortable and empowered can be a great first step when taking this leadership move.

Presenting – You!

Leaders take risks. One of the scariest risks for beginning and seasoned leaders alike is making a presentation before an audience. But eventually you’ll have to do it. It’s how you extend others’ awareness of your value to the teachers and students. Unfortunately, Social Phobia—fear of social situations that can result in judgement, rejection or shame—is the topmost common fear.

So what can you do? Start small and with a familiar audience. Your first presentation may be to your fellow teachers. You know them and what they need to discover so they can be more successful at what they do. You’ve been showing them, one-on-one, how you support them. Now you are just opening it up.

Next level up may be to a parents’ group. While you don’t know them individually as you did with your colleagues, they will come to your presentation because they realize a gap in their knowledge you can fill, and you can show them ways to support their students. Sharing your expertise with them makes them more aware of what you bring to their kids every day.

Presenting to your state school library association or a national one is probably the scariest. Here you are speaking to your colleagues. A part of you may feel as though they know more than you and what are you doing there. (Ah, the ‘joys’ of Imposter Syndrome). Remind yourself a committee selected your proposal. They recognized you have something valuable to offer. Keep that in mind as you begin.

For all levels of presentation, preparation counts, and preparation includes your mindset. In addition to the content, you are presenting yourself—and that means you as a leader and the value of your program. Kevin Eikenberry describes how you can do this in Showing Up When It’s Your Time. Here are his tips:

Showing Up Aware -You are aware of the purpose of your presentation but think bigger. It may be a bigger opportunity than you realized. Something you say may spark a huge idea in someone in your audience. This might lead to a larger possibility, whether it’s a collaborative project with a teacher, a parent who now would like to create a library advocacy group, or it inspires an article or blog by you.

Showing Up Prepared – You want to be comfortable with the topic as well as how you plan to bring it. Technology blips (zoom, power point, internet connectivity) and questions going in an unexpected direction are always challenging and do occur. If you have a firm grip on your presentation and the material, you will respond confidently when the unanticipated occurs.

Showing Up at Our Best – Being rested and having eaten, as Eikenberry recommends, are a good start. Also, think about yourself and what makes you feel your best. You are likely to dress up for your presentation, but are you comfortable with what you are wearing? If you’re going to be standing for a long period, think about the shoes you’re choosing. If you may be photographed, think about the colors you’re wearing. This probably is not the day to try a new look. Don’t give yourself something else to worry about.

Showing Up Expectantly – Expect to succeed. An athlete going into a game expects to win. They may see themselves making a great play or crossing the finish line first. A positive mindset at the outset relaxes your body and makes you more engaging to your audience.

Showing Up Early – Always! This helps on so many levels. If you cut it too close, you will be agitated rather than relaxed when you arrive. You will have little time to “show up prepared” for those little glitches in plans. Also, arriving early allows you to mingle and talk with participants so that when you begin, they are already open to listening to you and you are already comfortable and familiar with them.

The hardest part of making presentations is getting started, but taking the risk is worth it. In the opening of the article Eikenberry quotes Woody Allen as saying, “90% of life is just showing up.” The idea is not to just show up, but to show off—your skills, your program, your leadership. And once you have a few successes under your belt, you’ll be ready for bigger stages in the future!