
Reading the room is a useful skill that is related to our ability to build and maintain strong relationships. It can mean knowing your audience when you make a presentation or understanding the person you are having a conversation with. In his post, Axios Finish Line: Read the Room, Jim VanderHei presents seven hacks to help you get better at this essential reading skill.
- Back to School – By this, VanderHei is referring to “fine tuning your situational EQ” and being a student of observing and listening to people in whatever setting you’re in. Notice the body language and tone of voice of the person (or people) you are talking to, as well as what and how they are expressing themselves. Are they relaxed or tense? Can you sense what they are feeling? Is the emotion very strong?
- Case the Room – Know who is there and who is listening to you. You don’t speak to teachers and students the same way, nor do you bring them the same information. The better you know who you’re speaking to, the better you can give them what they are looking for. You may find you change what you say when you know more about your audience.
- Shift Your Eyes – Whether in a group or with one person, train yourself to really look at people. Be aware of them and what they are saying and not saying. Don’t focusing inward. This is not the time to wonder about your dinner plans. Use what you are learning about them to make a connection. Practice at every opportunity.
- Watch Faces – Thanks to Zoom, many of us have gotten better at this. Whether online or in person, watch the actions and reactions of the people in front of you. Who seems to be paying attention? Who isn’t? If you are leading the meeting, you can ask questions of individuals to bring people back. But don’t start with those not paying attention. You’re not trying to call them out; you’re trying to get them involved.
- Let ’em Talk – Give space for others to speak. Be mindful of whether you are dominating the conversation. As VanderHei says, “if you are doing most of the talking, you are losing.” This is true even if you are the presenter. You need to involve your audience so they know their questions will be heard and answered. (This is my biggest challenge and one I continue to work on.)
- Diffuse Tension – In the daily interchange, don’t let conversations get heated. You are getting into a power struggle, and even if you win—you lose because you will have had a negative effect on the relationship. An effective cool-down sentence is “I appreciate your perspective on this.” You can add that you will think about what they’ve said and hope they will do the same and come back to talking about it later.
- Take Notes – VanderHei suggests you do this literally by jotting down your observations both during and when the meeting is over. It helps you stay focused as well as recall what happened. He also recommends taking mental notes while the interaction is occurring. This will aid you when you record what you “read” and make you better at doing it. He concludes by saying, “Think of the room like a book. Read the words – and between the lines.”
One of the most important times to read a room is when you are giving a presentation. Whether a faculty meeting or a conference, this can be a great way to increase your leadership visibility. To be effective, you’ll not only want to know your topic and what questions it will answer, but you need to be aware of your audience. This means knowing who is there to see you, why they might have come, as well as who you know – and who you don’t.
Reading the room is a powerful skill for leaders to master. It will help you avoid tension and misunderstandings because you will have taken the time to see and understand where your audience is and what they might need from you. When you consider your audience, you’ll look for and find ways to connect with the people you are talking to. And by doing this you will help them retain the ideas, techniques, and concepts you are bringing.


