TLDR. Have you come across this acronym? It stands for “too long; didn’t read.” It’s a warning given by the author, frequently followed by a summary, if they are concerned people might skip what was written. We are flooded with information without enough time to take it all in. You must have heard someone say, “Get to the point already?” Or said it yourself on occasion.
So what’s the solution?
Share your point – your end – at the beginning. When you make your point early, people know where you are heading and have a reason to focus quickly. We tend to build our argument to show why approving it is important and make the “ask” at the end. John Millen in his blog The Biggest Presentation Mistake Smart People Make explains why this approach rarely works and how to reverse the sequence of your requests.
These are his four steps with my usual connections to our school world:
- Flip It: Start with the bottom line – Millen observes if you start at the end, even if people don’t have time to read the full message, they know what your point is. Think about wanting your principal to approve a project. You tend to build toward that idea, showing how well thought out your proposal is. Your principal is pressed for time. If you start at the end, letting them know what you want to accomplish, they are going to be listening for your arguments even if their first reaction is to reject it.
- Executives think inductively – This is true for all decision makers. They are as much under stress as the rest of us, maybe more. But putting your ask first, your focus becomes: What I am proposing; three reasons why and how I will do it, and, finally, what questions do you have about it? Simple and fast. I have always recommended you keep meetings with your principal brief. This is how to do it.
- Data builds credibility. Clarity builds influence. – We are so accustomed to “showing the data” we forget it needs to be put in an understandable context. Give the context – the result – first. Then share keep the data short and clear, using language that is understood by the listener. Millen recommends the order of information should be:
- What’s the problem?
- What’s your recommendation?
- Why should they care?
- A simple shift, a big payoff – Move more a deductive approach to giving information to an inductive approach. For example, instead of talking to you principal about genrefication like this: “I have been reading about the success many libraries have had by genrefying their fiction collection.” Use an inductive approach starts with showing a benefit to students and say, “I want to arrange the fiction collection by genres, allowing students to find books by subjects and focus rather than solely by author to help them get what they need quicker.” The difference is striking.
Millen concludes by reminding us to give listeners “the point, not the process.” Most recommendations and ideas are turned down because our audience got lost in all the information we offered, and they lost a connection to the outcome.
Don’t forget to try this with students, so they know from the beginning how your instruction will help them, and with teachers, so they immediately see the benefit of a collaboration. Even with presentations, if you give your audience the end results, they will remain more engaged in your topic to see how to get there. Start with the end in mind and you will lead your audience to the goal you’ve set.


